Xiaohongshu

Xiaohongshu marketing hero artwork: a phone showing the Xiaohongshu app feed with lifestyle photos and heart counts, floating cards and a red app tile

XIAOHONGSHU MARKETING

Grow Your Brand on XiaoHongShu

Experience the impact of XiaoHongShu with our marketing service to promote your business and connect with the right audience.

  • More Brand Exposure
  • Reach Real Customers
  • Drive Sales

STRATEGY. CONTENT. ACCOUNT SETUP. REAL RESULTS.

Our Service

Your All-in-One XiaoHongShu Marketing Partner

From account setup to KOL/KOC marketing, we help your brand get noticed and grow on XiaoHongShu.

Pro Account Setup

We help you open and set up a XiaoHongShu professional account.

Content Strategy

Tailored content strategy to showcase your brand and attract the right audience.

Content Creation Guidance

Assist with content ideas, visual direction and best practices.

Influencer Collaboration

Connect with relevant KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) to increase your brand exposure.

Monitoring & Optimisation

Track performance and continuously improve for better results.

Our Process

From Setup to Real Growth

Set Up

Open and optimise your pro account.

Plan

Develop a tailored content and KOL/KOC marketing strategy.

Execute

Create and publish engaging content.

Engage

Run the KOL and KOC collaborations, and add paid ads when you need more reach.

Grow

Track performance and grow visibility, followers and business opportunities.

KOL RESULTS

Xiaohongshu Creators We Work With

Meet Some of Our Creators

Real accounts, not mock-ups. Each profile row is masked to keep the creator’s handle private.

Lifestyle, food and festive gifting

Xiaohongshu KOL account (lifestyle, food and festive gifting): a grid of four posts from the creator, with the account handle masked

Food and beverage reviews

Xiaohongshu KOL account (food and beverage reviews): a grid of four posts from the creator, with the account handle masked

Home, family and lifestyle

Xiaohongshu KOL account (home, family and lifestyle): a grid of four posts from the creator, with the account handle masked

Restaurants and nightlife

Xiaohongshu KOL account (restaurants and nightlife): a grid of four posts from the creator, with the account handle masked

Frequently Asked Questions

Do I need a Pro account to post on Xiaohongshu?

Not necessarily. You can post content using a personal account. However, a Pro account helps businesses build a stronger brand presence and may be less prone to certain types of restrictions. Keep in mind that it does not make your account immune to content violations. Pro accounts also require an annual renewal fee of RMB 600. Need help setting up your Pro account? We can assist with the setup for a fee through our partnership with an authorised Xiaohongshu agent in China.

Can we run Xiaohongshu ads outside China?

Yes! Xiaohongshu offers advertising options in selected overseas markets, including Malaysia. However, availability depends on your business eligibility and advertising account requirements.

Why should we engage your service for KOL marketing when we can do it ourselves?

Finding the right KOLs, negotiating rates, and managing collaborations can take a lot of time. We help you connect with suitable creators, coordinate campaigns, and get your brand in front of the right audience.

How do you choose the right KOLs for our brand?

We look beyond follower counts. We consider your industry, target audience, content style, and campaign goals to find creators who are a good fit for your brand.

Ready to Get Started?

Book a FREE, No-Obligation Consultation Today!

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